I love picking out adorable baby outfits, but as a mom with 10-month-old twins and a son in preschool, I know the best baby clothes must also be practical. “There are several features that can make life with babies easier,” says Stephanie Heintzeler, a doula and certified lactation consultant. “For one, clothes with snap buttons or zippers rather than tight fasteners are a game-changer for quick diaper changes.” She also recommends clothes with built-in covers that can fold over newborns’ little hands and feet, to help prevent them from scratching themselves.
Hanna Andersson tops the 2026 list of the best baby clothes, thanks to the brand’s combination of durability, practicality and style.
You’ll also want to look for baby clothing with soft fabrics and breathable, natural fibers like cotton and modal. “These materials are gentle on sensitive skin, help regulate body temperature and reduce the risk of irritation or rashes,” says Dr. Asmi Berry, a board-certified dermatologist in Los Angeles. Below, you’ll find a list of the best baby clothing brands and individual pieces that meet these expert criteria, but also stood up to my real-life testing with three boys.
I love Hanna Andersson’s baby clothes for a number of reasons: They’re durable, super cute and generally made with sustainable and soft fabrics like organic cotton that’s backed with robust third-party certifications like Global Organic Textile Standard and Oeko-Tex 100. Many parents and experts I’ve interviewed over the years, including Heintzeler, recommend the brand. The onesies and pajamas I bought for my first son held up well through many washes, and are still in good enough shape to be worn by his little brothers.
Not only are the prints fun and fresh, but the clothing designs are thoughtful and functional. For example, the onesies have two-way zippers that make diaper changes easier, while other baby items have easy-to-use snaps. Hanna Andersson is also a great spot to shop for matching family PJs.
Best Value Baby Clothes Organic Clothing At A Fantastic Price
If you’re looking to spend less, but still want certified organic cotton baby clothes, I highly recommend Burt’s Bees Baby. I use a range of its baby products—from crib sheets to bodysuits—and have been very happy with the brand’s overall quality. “Their organic cotton pieces are soft, breathable and come in cute, simple designs,” says Heintzeler. “They’re known for being gentle on sensitive skin.”
They’re also a great choice for gender-neutral baby clothes, for parents who prefer that style. You can buy essentials in bundles (like this five-pack of bodysuits) for an even better value.
For baby pajamas that combine two-way zippers and fold-over cuffs with the softest fabrics, I’m a huge fan of Loulou Lollipop. The brand makes a wide range of cute and clever prints, like the adorable Forest Families print onesie shown here. (I love a mushroom illustration on just about anything for kids.) They’re also tagless and made from Tencel Lyocell, a responsibly sourced eucalyptus tree pulp known for its softness and breathability. If you find something you love, Loulou Lollipop often has a range of matching items like, baby blankets and crib sheets.
Best Baby Clothes For Special Occasions Perfect For Holidays, Photo Shoots And Birthdays
Some parents find ruffled dresses and tiny button-down shirts impractical for everyday wear. But for occasions when you want baby to be as dressy as everyone else—like holidays and birthdays—check out Janie And Jack. The brand is my go-to for outfits for my twin babies on occasions when I know we’ll be taking photos.
